It’s official: we’re seduced by cigarette packaging

We are easily seduced, it seems. Plain packages do make cigarettes less appealing.

That is the conclusion from interviews with 536 smokers in Victoria, Australia – where plain packaging was introduced last December.

However, the UK government recently dropped plans for plain packaging, citing lack of evidence. “The government wanted to wait for evidence to emerge from Australia before acting – well here it is,” says Deborah Arnott of Action on Smoking and Health.

Compared with smokers using brand packs, those buying plain packs were more likely to judge their cigarettes to be poorer quality than a year earlier, and find them less satisfying. They were also more likely to have thought about quitting at least once a day more often than brand smokers.

Arnott argues that the results are solid enough to demolish the case for any further delay in introducing plain packs in the UK and elsewhere. “There’s a good link between people’s motivation to quit and quitting itself,” she says.

Tagged with

156 notes

  1. rawrnicity reblogged this from spacetimecontinumm
  2. torturesoup reblogged this from spacetimecontinumm
  3. itsmayonegg reblogged this from scinerds
  4. risaurus reblogged this from tosstwo
  5. thelastexhaledangel reblogged this from scinerds
  6. viirulentscience reblogged this from scinerds
  7. jerkstorecalling reblogged this from spacetimecontinumm
  8. tosstwo reblogged this from spacetimecontinumm
  9. mangy-mongrel reblogged this from scinerds
  10. open-yourthirdeye reblogged this from science-isinteresting
  11. barmysofty reblogged this from corvianking
  12. mycaptainohcaptain reblogged this from scinerds and added:
    interesting
  13. rohanmathuria reblogged this from scinerds
  14. jasonjk1 reblogged this from scinerds
  15. wordsonlooseleaf reblogged this from galaxiesspinperfectly
  16. loveiswhenyourehere reblogged this from galaxiesspinperfectly
  17. wolfiewooz reblogged this from spacetimecontinumm and added:
    I don’t think that would work for me. I’d just be excited that I could draw whatever I wanted on my cigarette pack o_o
  18. worldken reblogged this from scinerds
  19. galaxiesspinperfectly reblogged this from science-isinteresting
  20. science-isinteresting reblogged this from astrotastic
  21. themagnificentunknown reblogged this from scinerds
  22. anonymousmenfearpeople reblogged this from spacetimecontinumm
  23. saganaut reblogged this from astrotastic